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The National Disability Insurance Scheme (NDIS) has triggered a significant change in the Not-for-Profit (NFP) sector as consumers have more choice than ever in choosing disability services.
Many NFP service providers are re-examining how they engage and develop relationships with their existing and prospective clients in an NDIS enabled world. Many NFP’s have found that their IT systems, originally designed to capture and support compliance-driven processes and data, are under invested and fall short in service related areas.
We have discovered that many NFP Customer Relationship Management (CRM) systems in place are often rudimentary, stand-alone and lack critical functionality to capture basic client data, much less kindle relationships. Automated digital marketing applications that drive consistent, branded social engagement, timely customer feedback and online analytics are generally non-existent.
This not only leaves NFPs without the tools to understand and respond to customer needs, it also impairs newly enlarged, internal development (fundraising) teams in engaging with private donors and potential corporate sponsors.
Apart from the software application gaps we see in the NFP space, there is often a lack of application integration, which stifles business intelligence which in turn prevents a deeper understanding of the customer.
As the sector transforms, we see four inevitabilities:
- Widespread service consolidation.
- Rapid automation of front-end service processes.
- Extensive staff rationalisation, mainly in administrative areas.
- Proliferation of customer related real-time reporting and social analytics.
If you’d like to know more about how Veracity Technology helps Not-for-profit organisations design and build integrated software applications for competitive advantage, contact us today on 1300 580 172 or email@example.com.